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Case: Glispa Global Group

Glispa Global Group is a mobile ad tech pioneer empowering clients to activate global audiences and move markets.

glispa

Berlin

Public Relations

March 2015 until February 2017

Mission

Our goal was to use continuous PR to draw the attention of relevant target groups to glispa and create brand awareness. On the one hand, we wanted to position glispa as a high-performance pioneer in mobile marketing and as a global ad tech company from Berlin. In addition, one of our topics was employer branding, as glispa wanted to establish itself as one of the top employers in Berlin’s digital industry.

Challenge

glispa was a recognized success within the Berlin startup scene and is considered an experienced expert in the field of mobile marketing. The challenge was to make glispa as a company and the mobile marketing business model interesting for a broader target group.

190+

Clippings March 2015 until February 2017

25+

Clippings in print trade media

50+

Links via PR coverage

We achieved over 190 publications in relevant B2B media with a focus on online and mobile marketing, e-commerce, startups, ad tech, and games, including 25 clippings in print trade magazines. In addition, we were able to strengthen Glispa’s role as an attractive employer for digital talent in Berlin through targeted guest articles on onboarding, diversity, etc., as well as HR news and continuous coverage of Glispa’s cool office in Berlin’s Ampere.

Generated links to glispa.com: over 50