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Case: Glispa Global Group

Glispa Global Group is a mobile ad tech pioneer empowering clients to activate global audiences and move markets.

Client

Berlin

Public Relations

March 2015 until February 2017

Mission

Our goal is to get brand awareness in relevant target groups with continuous PR. We want to position glispa as high-performance marketing pioneer as well as a global AdTech company from Berlin. In addition, one of our themes is employer branding as glispa aims to establish itself as one of the top employers of the Berlin digital industry. That’s why we distribute corporate news, such as success stories or staff announcements, and also focus on agenda setting and expert positioning in mobile marketing and HR.

Challenge

Within the Berlin startup scene, glispa is recognized as a successful company and an experienced professional service in the field of mobile marketing. Our challenge is to make glispa as a company and the business model of mobile marketing known among a broader audience.

Within one and a half year we were able to generate more than 190 publications in relevant B2Bmedia with the focus on online marketing, e-commerce, startups, tech and games, including 25 clippings in print journals. Also with targeted guest articles regarding Onboarding, Diversity etc., staff announcements and continuous coverage of the new headquarter, we were able to strengthen Glispa in his role as an attractive employer for digital talents in Berlin.

Generated links to glispa.com: more than 50