Case: Gymondo

GYMONDO is Germany’s leading online training platform.



PR & Influencer Relations

September 2015 – March 2018


Our goal was to position GYMONDO as a partner at eye level, who understands the challenges and fears of its target group, especially of beginners who are just taking their first steps into a healthy life. GYMONDO stands for community, fairness, authenticity and transparency.

Thanks to cooperations with well-known trainers, health insurance companies or sport equipment manufacturers, GYMONDO could strengthen their position in the B2B sector and become more attractive for future partners.


A lot of people are still skeptical towards subscription models. We underlined GYMONDO’s transparency and authenticity in this area with expert articles, topical PR, Influencer Relations and offline events. With press releases on business news, we consolidated GYMONDO’s expert status in the B2B sector.

We were able to generate over 630 clippings in relevant print and online media. PR releases regarding trend topics, new programs, fitness and nutrition guides as well as cooperation news were published amongst others by N24, WDR, Fit For Fun, Jolie, Jolie Online, HORIZONT Online, Madame Online, Männerformat, Märkische Allgemeine Zeitung, Slowly Veggie, Gesundheitsjournal24, Healthcare Marketing Online, Premius, Handelsblatt, Deutsche Startups, Internet World Business and Startup Valley News.

On top of that we coordinated a six-week blogger collaboration with five mom and fitness bloggers from Berlin, among others, Lindarella and elfenkindberlin.