Mission

GYMONDO was to be positioned among the target group (women aged 25-45) via the media as a training partner at eye level, which is aimed at beginners and returners, accompanies its customers and supports them through the community, and also convinces them through fairness, authenticity and transparency.

Thanks to cooperations with well-known trainers, health insurers, sports equipment manufacturers, etc., GYMONDO has also been able to strengthen its position in the B2B sector and make itself attractive to future partners.

Challenges

A lot of people are still skeptical towards subscription models. We underline GYMONDO’s transparency and authenticity in this area with expert articles, topical PR, Influencer Relations and offline events. With press releases on business news we consolidate GYMONDO’s expert status in the B2B sector.

We were able to achieve over 630 clippings in print and online media. Trend reports, program news, sports and nutrition guides or company news were picked up by N24, WDR, Fit For Fun, Jolie & Jolie Online, HORIZONT Online, Madame Online, Männerformat, Märkische Allgemeine Zeitung, Slowly Veggie as well as Gesundheitsjournal24, Healthcare Marketing Online, Premius, Handelsblatt, Deutsche Startups, Internet World Business and Startup Valley News, among others.

For this purpose, we coordinated the 6-week blogger cooperation with five Berlin mom and fitness bloggers, such as Lindarella and elfenkindberlin, among others, from December 2016 to February 2017.