Facebook too old, TikTok too young, Clubhouse too new – social media is so important to businesses, organizations and ultimately us humans that the biggest platform providers, like us, are constantly evolving. As some lose relevance, others virtually sprout from the bottom of our displays. One platform, on the other hand, is bucking all the trends, is constantly growing in every age group, and is unceasingly opening up new areas of application.
One in four Germans has already made an Instagram login in his or her life. The platform, which started out as a lifestyle photo Facebook, is still just that today – but now much more. At the latest since the Instagram Story feature changed the definition of a post forever in August 2016, Instagram, and with it Instagram marketing, has become the central hub of content marketing for many companies. Rightly so?