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Case: Kinematics / TinkerBots

The modular robotic building set TinkerBots offers small kids the opportunity to build their own moveable, interactive robots – without the need of instruction manuals.

Client

Bernau / Berlin

Public Relations

March / April 2014

Goal

Media support of CeBIT 2014 and the crowdfunding campaign on Indiegogo.

Coverage arrangements as well as interviews with the founders.

Execution

Press pitches in advance to mutually defined media

Press release to relevant media from the tech, lifestyle, family, and internet sector.

Coordination of interviews, test products and inquiries.

As a part of the project we reached over more than 110 feature publications in e.g. ProSieben Galileo, WirtschaftsWoche, Business Punk, Golem.de, Bild.de, ComputerBILD, t3n.de, stern.de, Die Welt and pcwelt.de.

Links to Kinematics or the crowdfunding campaign: more than 27