Case: madvertise

madvertise is one of the largest and fastest growing companies for mobile advertising in Europe.



Public Relations

February 2010 until June 2011


Introduction of madvertise as a relevant and dynamic mobile advertising startup in the German market to the leading marketing editors

Positioning of Carsten Frien, Managing Director at that time, as expert for mobile advertising

Agenda setting for mobile advertising and app ranking

Positioning of the product “KatAPPult”

More than 470 articles

constantly prominent presence in German trade press (marketing/media) in print and online

clippings in specialized mobile and tech media, predominantly online, e.g.,,,, Mobile Business,, etc.

international clippings

articles in nation-wide business and general-interest press (print/online), e.g. Frankfurter Allgemeine Zeitung, Handelsblatt, Süddeutsche Zeitung,, etc.

over 150 clippings in the daily press about the madvertise report on the “iPhone capital”

Links to more than 100