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Case: Modomoto

With its personal shopping service Modomoto offers a simple and convenient solution for all men

Client

Berlin

Public Relations

February until November 2012, February 2017

Goal

Modomoto is a personal shopping service for men on the internet. With their innovative shopping concept, a short questionnaire and a phone call, Modomoto stylists find the right look for every man and send the individually tailored clothing directly to their homes based on personal customer wishes. Modomoto was founded in October 2011 in Berlin.

The aim was to draw the attention of relevant target groups to Modomoto and to establish the brand as Germany’s best online advisor for men’s fashion and pioneer for curated shopping. The personal shopping service should also be known to important contacts from general interest to men’s or fashion magazines. In addition, it was our task to position the founder as an expert on all aspects of men’s fashion and curated shopping.

Execution

In order to position Modomoto as one of the pioneers in personal shopping services for men, press releases on various topics and company news were sent out. The portal was also presented to relevant journalists and interviews with industry media were coordinated.

More than 50 publications in relevant consumer media, including print, online, radio and TV, were achieved. These included features in local popular magazines such as tip, zitty or berlin maximal, as well as in local daily newspapers such as B. Z. or Tagesspiegel. Reports have also been published in national media such as Computerbild, FAS, WiWo, Bild. de or manager magazin, as well as TV reports on rbb ZIBB and Deutsche Welle.

In addition, further 50 publications in the form of interviews and reports in relevant industry media, such as Textilwirtschaft, Horizont, OnetoOne, InternetWorldBusiness, Gründerszene, DeutscheStartups, iBusiness w&v, Computerbild or t3n were published. Also during the period of cooperation, from February to November 2012 and again in February 2017,c54 links to www.modomoto.de or subdomains were generated.