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Modomoto

With its personal shopping service Modomoto offers a simple and convenient solution for all men

Client

Berlin

Public Relations

February until November 2012, February 2017

Goal

Call the attention of relevant target groups to Modomoto

Establish Modomoto as Germany‘s best online adviser for men’s fashion and as a forerunner for curated shopping

Contact person for the topic of men’s fashion and curated shopping

Execution

Composing and distributing press releases about corporate news and advice columns

Journalist pitches – presentation/introduction of the service and continuative information, intermediation of interviews in industry media

Over 50 publications in relevant consumer media (print, online, radio, TV) have been achieved. Thereof some features in local general-interest magazines such as tip, zitty and berlin maximal, local daily newspapers such as B.Z. and Tagesspiegel, reports in national media such as Computerbild, FAS, wiwo, FTD, Bild.de and manager magazin, as well as TV reports at rbb ZIBB and the Deutsche Welle.

Furthermore, 50 publications in form of interviews, announcements and news in relevant industry media, such as Textilwirtschaft, Horizont, ONEtoONE, Internet World Business, Gründerszene, DeutscheStartups, iBusiness, W&V, Computerbild and t3n have followed.

Direct links to www.modomoto.de: 54