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Case: MyPostcard

MyPostcard is a postcard app with which users can easily send their own photos via smartphone or tablet to any destination in the world as high-quality, individual and real postcards.

mypostcard1 - Case: MyPostcard
MyPostcard - Case: MyPostcard

Berlin

PR, Influencer Relations, Content Marketing

November 2014 until April 2015

Goal

appeal to target groups such as style savvy design lovers, photographers and travelers as well as families and silver surfers

setting MyPostcard apart from the competition and similar apps

Execution

launch campaign

composing and sending out press releases and guest articles on the topic of photography, traveling as well as tips and DIY ideas for old postcards

continuous PR around the topic photography

editing surveys and background information about the product and the company

establishing social media influencer relations and realizing blogger cooperations

composing blogposts on the topics of travel, postcards and photography

BEST-OF CLIPPINGS

  • Folie9 1 - Case: MyPostcard
  • Folie6 2 - Case: MyPostcard
  • Folie5 4 - Case: MyPostcard
  • Folie2 4 - Case: MyPostcard

More than 55 publications in relevant media outlets (print / online/ social media) in:

  • specialized media such as StartingUp and Kontakter
  • important German daily newspapers such as the Süddeutsche Zeitung (Online)
  • big and most widely used web portals such as MSN (Germany), Bild.de, Laviva, Woman.at
  • magazines such as Tip Berlin
  • international blogs such as dariadaria.com and chronic-wanderlust.com
  • national blogs such as Cheaperia.de and uberding.net
  • social media clippings from social media influencers such as teetharejade.com and Leonie Löwenherz Blog

Among those 50 direct links to MyPostcard and have been generated.