Anyone who has Googled a recipe, a home decorating style, or a DIY idea in the last eleven years knows it. The platform that managed to become one of the most important social commerces in the world for good reason, the place where almost half a billion people give you instructions and inspiration for living: Pin your sorrows away – Pinterest!
Yet another platform to join the other already numerous “musts” of social media activity? Without question: Pinterest for companies means, in the first step, the development of a separate strategy, in the second, the creation of content that cannot always be reused on other platforms, and in the third, the maintenance of a profile that costs time and expertise. And yet: A Pinterest company profile is worth it! On no other platform has buying been so closely linked to user activity since its inception. The possibilities to promote products with the functions of the web app and Pinterest app make any ordinary store pale.