PR Consulting

Public relations: the key to successful communication

Public relations is a broad field, a long journey and an important part of marketing. In our PR consulting, we show holistic strategies for individual company phases. In line with our clients’ visions, our PR consultants work out the best way to achieve your communication goals. A jointly defined PR strategy, in coordination with any internal marketing, is the foundation of our work, our route, our navigation system.

We follow a specially developed storytelling approach that focuses on the target group. This makes your customers the hero or heroine and your company the mentor. As a PR agency, we specify the right audience, develop key messages together, identify the opportunities and risks and derive key media and the appropriate PR measures from this. In this way, we find the most effective way to achieve the goal, with a view to achieving a lasting appeal in the media and building the brand.

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Of faces and stories: Why real people bring your brand to life

You don’t have to be a PR consultant to know that nobody likes to talk about a logo or a product. For effective marketing and PR, every organization needs a face to identify itself internally and externally. For our clients, the CEO or the founding team is always at the center of PR activities. With exciting stories about the foundation, vision and important milestones, our PR consultants make your company likeable and thus arouse media interest through public relations work.

We use the knowledge of our clients to prepare it thematically for the respective specialist editorial offices. This can be in the form of expert contributions or statements on current events or through speaking opportunities at congresses and industry events. When entrepreneurs share their knowledge and visions with the public, they become exciting discussion partners for journalists and other stakeholders and are thus synonymous with their company, which they drive forward with these visions. As an agency, our PR work ensures that they have this audience. Regardless of whether you are a PR consultant or advisor, everyone knows that a logo or a product does not go down well as a talking point.

For a successful marketing strategy and effective public relations work, every company needs a representative both internally and externally – someone with a likeable face to identify with. For our clients, the CEO or founding team is always at the center of the PR process. Our experienced PR consultants tell exciting stories about the founding of the company, its vision and important milestones, thus giving the company sympathy points in the public perception.

References for PR, social media & content marketing

Sharpen core messages, minimize risks: The path to an effective PR strategy

PR consulting is the foundation of our work and is carried out in coordination with internal marketing. The aim is to specify a suitable audience, jointly develop key messages and identify opportunities and risks. Key media and the appropriate PR measures are then derived from this in order to find the most effective way to achieve the goal – always with a view to achieving lasting appeal in the media and building the brand.

In order to carry out successful marketing or effective public relations work, you need an identification figure for both employees and customers: A person who represents your company both internally and externally – someone with a likeable face! For our clients, either the CEO or the founding team is always the focus of public interest; our experienced consultants develop exciting stories from the founding period to the present day, including visions of milestone events etc., which in turn should generate sympathy points with the public.

We are happy to use the knowledge of our clients themselves (expert contributions / statements) as well as speaking opportunities at congress events and other events. After all, when founders are allowed to present themselves to their respective specialist audiences, this not only raises their profile, but also that of the brand.

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Why we are your partner in crime when it comes to PR:

Our PR consultancy offers holistic strategies for individual company phases.

Coordinated PR strategy: We work with you to develop a PR strategy tailored to your vision
Storytelling approach: We focus on your target group and make them the hero or heroine, while you as a company become the mentor.
Core messages and key media: Together, we develop your core messages and derive suitable PR measures from them
Effective implementation: We identify opportunities and risks and implement our operational measures effectively