Visibility, good position, relevant content? If you want to reach the right target groups online and convince them of your company, you can no longer avoid targeted search engine optimization (SEO) of your website and online store. It’s not just a matter of being well positioned technically and with the right keywords, but also of winning over customers with relevant content. This is the only way to make a brand visible and position it in the right place in the long term. As an agency, we not only find the right topics and keywords, but also use the tools of brand storytelling to tell stories about companies, brands and founders. We are convinced that good Search Engine Optimization is primarily about high-quality content and texts that are written for readers instead of for Google.
For us, targeted SEO, content marketing and PR go hand in hand. Thus, OnPage optimization, i.e. the adaptation of the website itself and its content, is not only composed of a balanced mix of texts around SEO-relevant keywords. We also keep creating exciting topics and trends for the target group, as well as real highlight content that makes the site stand out and stand out from the rest. In a content marketing and SEO strategy, we jointly define goals and relevant key figures that we keep an eye on and to which the content created is constantly adapted. In the second step, off-page optimization can be tackled far away from the website itself via press work. The focus here is on the quality and quantity of incoming links. We achieve these in particular via topic-specific press publications. Here, too, we are convinced of the power of exciting stories and high-quality, relevant content, instead of relying on pure link building.
We use SEO to find, tell and position your content so that it is not only visible to the right heroes and heroines – your target groups – but also relevant. More about us as a content marketing agency and PR with storytelling here.