In Germany, there are currently around 42.8 million people who are active on at least one social media platform. Every area of our lives is reflected in posts, stories, forums and messengers. An entire generation is growing up with its own profile and all the possibilities that come with it. In their entirety, the platforms serve no less than to enlighten humanity. For companies, meanwhile, many other relevant goals can be formulated.
Instagram, LinkedIn, YouTube, TikTok – which platform is suitable for which company? What different goals can the same company pursue with platform A and platform B? As all-encompassing as the possibilities of social media are, the corresponding social media strategy is equally individual. From building a brand to planning an event or finding new employees – at the beginning of our storytelling strategy is a concrete formulation of goals. With the right content, you will captivate your target group again and again. But what are the overriding goals?