Social Media Strategy

Is Twitter the right channel for my lifestyle product and should I as an organization make my B2B solution visible to my target audience on Instagram? Not every platform actually reaches the right audience or fits the DNA of the company. Why? Users’ demand for well-prepared and informative content is growing. They don’t just want to be entertained for a long time. Today’s community is looking for solutions to their problems, asks questions and wants content that informs.

Der Wandel vom Klischee zum Vorbild
Edeka: Fahnen unter blauem Himmel Storytelling (stock.adobe)
vc gitem image - Social Media Strategy
Fashion Storytelling: Warum Mode und Geschichten so gut zusammen passen wie in einem modischen Coffee Table Book symbolisiert.
Disney*Pixar Studios
Storytelling in der internen Kommunikation

A social media strategy lays the foundation for a successful exchange with the audience. As directors, we work with you to write the script and identify the right channels for your target audiences. We develop your mentoring role and take a close look at your audience. What growth needs do they have and what values do you share? The better you know your followers, the better we can identify the right channels. We think of social media holistically and develop storytelling formats that emotionalize the audience. Professional photos, snappy captions and hashtags that have recognition value – a professional content plan keeps track of all the important dates and occasions. Our monthly social media reporting gives you all the important facts and figures about your community.

If you wish, we can take over not only the strategic design and consulting, but also the operational management of your social media channels. Regular postings and stories on Instagram and Facebook are just as much a part of this as informative B2B communication on LinkedIn. The exchange with the community is not a one-way street and should never go unanswered. Daily community management not only pays off in building a loyal following, but also ensures that you engage with your fans and stay top of mind.