A social media strategy lays the foundation for a successful exchange with the audience. As directors, we work with you to write the script and identify the right channels for your target audiences. We develop your mentoring role and take a close look at your audience. What growth needs do they have and what values do you share? The better you know your followers, the better we can identify the right channels. We think of social media holistically and develop storytelling formats that emotionalize the audience. Professional photos, snappy captions and hashtags that have recognition value – a professional content plan keeps track of all the important dates and occasions. Our monthly social media reporting gives you all the important facts and figures about your community.
If you wish, we can take over not only the strategic design and consulting, but also the operational management of your social media channels. Regular postings and stories on Instagram and Facebook are just as much a part of this as informative B2B communication on LinkedIn. The exchange with the community is not a one-way street and should never go unanswered. Daily community management not only pays off in building a loyal following, but also ensures that you engage with your fans and stay top of mind.