The recipe for a successful storytelling campaign in social media is: good and exciting stories that touch us, captivate us and make us laugh. Fans, followers are more likely to engage with a brand’s messages and interact with the company if they can identify with the stories. In addition to daily posting, tweeting, or pinning, good editorial planning and recurring story elements, above all, are part of the craft of social media marketing. Creative ideas, expressive visuals, a tone appropriate to the target group and intensive community management are further elements that make up a good social media storytelling campaign.
Whether it’s crisp tweets on Twitter, corporate videos on YouTube or inspiring Instastories: With the help of sound theoretical principles, practical examples and hands-on exercises, our workshops will equip you with the necessary digital tools to fully exploit the potential of social networks for your online communication. You’ll also learn which content works on which channel and how to find the right stories for your target group.