sofatutor

Client

Berlin

Public Relations

February 2010 until February 2014

Goal

Establish sofatutor in the press as one of the most successful startups in Germany

Position sofatutor and its CEO as experts and pioneers in digital education

Execution

Composing and distributing press releases about recent events, trends, studies, service-related topics, cooperations and corporate news

Creating infographics

Media outreach to business and mainstream contacts

more than 530 clippings, among which

over 50 prominent clippings in all local print outlets base din Berlin, e.g. Tagesspiegel, Berliner Morgenpost, Berliner Zeitung, BILD Berlin, BZ, Berliner Wirtschaft, Berlin Maximal, Berliner Kurier, etc.

over 9 mentions in TV shows, e.g. ZDF, RTL, rbb, etc.

more than 150 articles in regional daily papers

more than 65 clippings in relevant nation-wide consumer press, e.g. Bild der Frau, unicum, uniscene, Focus Schule, Lisa etc.

over 70 online and print articles in media outlets dealing with school, higher education and teaching, e.g. Buchreport, Didacta, börsenblatt, etc.

more than 70 online and print clippings in the national mainstream and business press, e.g. Welt, BILD, Frankfurter Allgemeine Zeitung, Süddeutsche, etc.

direct links to sofatutor.com or subdomains: 185