Case: sofatutor

Client

Berlin

Public Relations

February 2010 until February 2014

Goal

sofatutor.com is an online tutoring platform for the German-speaking market, which allows pupils, students, parents and teachers to access learning content on the internet from 1st grade onwards. The 10-minute videos summarize the learning contents concisely and are therefore a pleasant and entertaining support for lessons, homework, tutoring and exam preparation.

Our aim was to establish sofatutor.com as a perfect alternative or addition to commercial tutoring and as an ideal learning support for lessons.

In our PR work, we thus not only addressed suitable departments, but also focused primarily on general-interest media and regional and national publications with a high reach in order to address a broad audience.

Execution

In order to position sofatutor.com as one of the pioneers of online and mobile learning, we sent out press releases on recent events, trends, studies, service-related topics, cooperations and corporate news. Additionally, we created infographics and reached out to business and mainstream contacts to coordinate interviews.

The cooperation with sofatutor was extremely successful., During the entire duration of the contract more than 530 publications were published in a wide variety of media outlets. Among other things, more than 50 prominent clippings in all Berlin print media on the subject of starting a business and online tutoring, such as the Tagesspiegel, Berliner Morgenpost, Berliner Zeitung, BILD Berlin, BZ, Berliner Wirtschaft, Berlin Maximal and the Berliner Kurier were realized. sofatutor has also been featured more than 9 times on TV such as ZDF, RTL or rbb and in more than 150 articles in the consumer-oriented regional daily press. Over 65 clippings were also achieved in the relevant national popular press, such as the Bild der Frau, unicum, uniscene, Focus Schule or Lisa. More than 70 online and print articles have also been published in school, university and teacher media such as Buchreport, Didacta or börsenblatt. In addition, more than 70 online and print clippings were made in national daily and business media such as Welt, BILD, Frankfurter Allgemeine Zeitung and Süddeutsche.

185 links to www.sofatutor.com or subpages were overall generated.