Companies like General Electrics used it to overcome crises, Microsoft to reinvent themselves and Volvo Trucks to become so much more than just a lorry manufacturer – we’re talking about storytelling, of course. Through stories, companies transport their values, build their brand and awaken the heroes within their target groups. Our mission: To support companies to break new ground and fascinate their audience again and again by harnessing the power of stories.
In addition to the in-person-workshops, we offer our storytelling seminars as a digital webinar as well: We will not only share the theoretical basics with you, but also practical case studies and digital exercises with which, aside from discovering the stories slumbering within your company, you can also tell them in a way suited to your target group.
Our online course “Introduction to Brand Storytelling” gives you a little taste of what the seminar could look like. No matter whether you are already versed in storytelling or are just about to get started – we tailor the content of our storytelling webinar to you, your questions and specific challenges.
Nora Feist
+49.30.8321197.3
seminar [at] mashup-berlin [dot] de
"In a one-day workshop with Mashup Communications, we got to know the storytelling approach and developed our own stories for our project. Nora and Louisa knew how to introduce us to the methodology in an interactive workshop with lots of practical examples and then get us directly into the doing. A very exciting day on which we learned a lot. I would definitely recommend Mashup Communications!" – Kassandra Becker
https://drk-wohlfahrt.de/blog/eintrag/pitching-storytelling-wir-kreieren-inhalte-fuer-die-drk-digitalisierungskonferenz/
"Nora and Lea have definitely sparked excitement for storytelling with data in our colleagues in Mannheim and Penzberg! After an introductory keynote had set the stage, a hands-on workshop followed, in which data experts from Roche learned how to improve their own (data) stories. Thanks a lot for two entertaining and insightful days!" – Lara Schneider
"Ms. Nora Feist gave an inspiring lecture on 'Storytelling with Data' at the 16th Risk Controlling and Management Conference of the German Savings Banks and Giro Association. With the help of simple techniques, content can be presented convincingly. This enables better decision-making in times of increasingly complex conditions."
"Together with our partner hotels and under the guidance of Mashup Communications, we embarked on an exciting hero’s journey, and thanks to Nora and Julia’s expertise, we were able to turn a complex mission into a simple storyline that is shared by all partners." – Antonia Gaubatz
"Miriam’s storyline for our Storytelling workshop was brilliant. The workshop content was meticulously prepared for the highly specialised B2B needs. Miriam equipped us with a multitude of tools for our first ventures into storytelling." – Nadja Siegl
"Julia and Liam have found the right mix of theoretical basis, illustrative examples and individual practice exercises. We’ve come to realize that an incredible number of (hero) stories are hidden with our company and now we know how to tell them effectively." – Kai Dahlke
"Diverse program, great organization and great learning atmosphere in small groups! I took a lot of fresh ideas and approaches with me for my everyday work." – Kim Karotki
"Steve Jobs, Harry Potter and Johnnie Walker served as sources of inspiration for stories from their own company. We got the necessary tools and were able to deepen what we had learned in exercises." – Rolf Treusch
"Nora Feist’s storytelling input was an important part of our workshop, with the aim of showing participants that stories play an important role in convincing potential supporters and funders. With her know-how and experience managed to teach what’s most vital." – Nils Dreyer
"The content team at Zalando had the pleasure to host Miriam Rupp as a speaker during an Editorial Workshop. Her presentation helped our team to gain insights into modern digital storytelling within the world of fashion. Her heterogeneously-faceted speech inspired the editors to produce new quality content and explore new editorial formats." – Eugenio Cirmi
"Nora Feist has clearly structured the contents of the two online seminars on 'Introduction to Storytelling' and 'Analogue Storytelling' in our six-part series and conveyed them very clearly. Thanks to her interactive surveys, the transfer of knowledge was not only informative and extensive, but also entertaining. In short: very successful."
– Kerstin Wesendorf, Goethe Institut
"Christina and Liam gave us a workshop tailored to our new social media strategy and prepared the participants very well for their new role as corporate influencers in our social media team. Above all, our employees liked the mix of theory and practice and laid a very good starting building block." – Svenja Koenig, Marketing & Multichannel
"In the pharmaceutical industry in particular, sensitive content and complex scientific data are often communicated, which must be presented in a way that is easy for laypeople to understand and safe. Storytelling is a good way of making the complex content comprehensible and interesting for the target groups. Ms. Feist explained to the seminar participants in an exciting way and at a high level how a good story can be developed and told. - Cornelia Gutfleisch, Conference Manager Pharma & Healthcare
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