Storytelling Seminar

For thousands of years, people have used stories to convey information and knowledge, for entertaining, for building and maintaining communities, for motivation and inspiration. In our digital age, in the struggle for the attention of potential customers, the company with the most money for marketing campaigns is no longer the winner – storytelling is the key when it comes to successful communication. True to our motto, „everyone has a story to tell”, our workshops will provide you with the necessary tools to find your corporate stories and to bring them to your audience, using the theoretical foundations, best practice examples and practical exercises.

The storytelling seminar is aimed at companies that want to use storytelling effectively or improve their skills. Since every business has their own exciting stories to tell, we offer tailor-made workshops that focus on specific challenges and issues. In addition, the seminar also discusses the possibilities of storytelling in content marketing and social media.

Message to the people – This is what great CEO letters look like

Creating an emotional tie with the Limbic® Map

Automatic success? Robots as heroes in brand storytelling

Slow Storytelling: Content Manufactory Instead of Assembly Lines

Transmedia Storytelling – Campaigns inspired by Hollywood

Corporate Campfires: Team Building Through Storytelling

Focus

history and use of storytelling
requirements for modern storytellers in the digital age
storytelling theories: from hero to mentor
strategies for finding stories
practical exercises for finding and sharing corporate stories

Content

customized seminar exactly as required
flexible appointment and location selection
on request with catering
individually coordinated training concept
individual, detailed feedback for each participant
hand-out for participants
certificate of participation
if necessary, we can provide additional individual training for employees

We would be happy to make you an individual offer.

Contact

Nora Feist

+49.30.8321197.3

seminar [at] mashup-berlin [dot] de

References

"In a one-day workshop with Mashup Communications, we got to know the storytelling approach and developed our own stories for our project. Nora and Louisa knew how to introduce us to the methodology in an interactive workshop with lots of practical examples and then get us directly into the doing. A very exciting day on which we learned a lot. I would definitely recommend Mashup Communications!" – Kassandra Becker

https://drk-wohlfahrt.de/blog/eintrag/pitching-storytelling-wir-kreieren-inhalte-fuer-die-drk-digitalisierungskonferenz/

"Nora and Lea have definitely sparked excitement for storytelling with data in our colleagues in Mannheim and Penzberg! After an introductory keynote had set the stage, a hands-on workshop followed, in which data experts from Roche learned how to improve their own (data) stories. Thanks a lot for two entertaining and insightful days!" – Lara Schneider

"Ms. Nora Feist gave an inspiring lecture on 'Storytelling with Data' at the 16th Risk Controlling and Management Conference of the German Savings Banks and Giro Association. With the help of simple techniques, content can be presented convincingly. This enables better decision-making in times of increasingly complex conditions."

"Together with our partner hotels and under the guidance of Mashup Communications, we embarked on an exciting hero’s journey, and thanks to Nora and Julia’s expertise, we were able to turn a complex mission into a simple storyline that is shared by all partners." – Antonia Gaubatz

"Miriam’s storyline for our Storytelling workshop was brilliant. The workshop content was meticulously prepared for the highly specialised B2B needs. Miriam equipped us with a multitude of tools for our first ventures into storytelling." – Nadja Siegl

"Julia and Liam have found the right mix of theoretical basis, illustrative examples and individual practice exercises. We’ve come to realize that an incredible number of (hero) stories are hidden with our company and now we know how to tell them effectively." – Kai Dahlke

"Diverse program, great organization and great learning atmosphere in small groups! I took a lot of fresh ideas and approaches with me for my everyday work." – Kim Karotki

"Steve Jobs, Harry Potter and Johnnie Walker served as sources of inspiration for stories from their own company. We got the necessary tools and were able to deepen what we had learned in exercises." – Rolf Treusch

"Nora Feist’s storytelling input was an important part of our workshop, with the aim of showing participants that stories play an important role in convincing potential supporters and funders. With her know-how and experience managed to teach what’s most vital." – Nils Dreyer

"The content team at Zalando had the pleasure to host Miriam Rupp as a speaker during an Editorial Workshop. Her presentation helped our team to gain insights into modern digital storytelling within the world of fashion. Her heterogeneously-faceted speech inspired the editors to produce new quality content and explore new editorial formats." – Eugenio Cirmi