Storytelling Seminar

For thousands of years, people have used stories to convey information and knowledge, for entertaining, for building and maintaining communities, for motivation and inspiration. In our digital age, in the struggle for the attention of potential customers, the company with the most money for marketing campaigns is no longer the winner – storytelling is the key when it comes to successful communication. True to our motto, „everyone has a story to tell”, our workshops will provide you with the necessary tools to find your corporate stories and to bring them to your audience, using the theoretical foundations, best practice examples and practical exercises.

The storytelling seminar is aimed at companies that want to use storytelling effectively or improve their skills. Since every business has their own exciting stories to tell, we offer tailor-made workshops that focus on specific challenges and issues. In addition, the seminar also discusses the possibilities of storytelling in content marketing and social media.

Creating an emotional tie with the Limbic® Map

Automatic success? Robots as heroes in brand storytelling

Slow Storytelling: Content Manufactory Instead of Assembly Lines

Transmedia Storytelling – Campaigns inspired by Hollywood

Corporate Campfires: Team Building Through Storytelling

Virtual Reality – A New Way to tell Stories in Journalism

Focus

history and use of storytelling
requirements for modern storytellers in the digital age
storytelling theories: from hero to mentor
strategies for finding stories
practical exercises for finding and sharing corporate stories

Content

customized seminar exactly as required
flexible appointment and location selection
on request with catering
individually coordinated training concept
individual, detailed feedback for each participant
hand-out for participants
certificate of participation
if necessary, we can provide additional individual training for employees

We would be happy to make you an individual offer.

Contact

Nora Feist

+49.30.8321197.3

seminar [at] mashup-berlin [dot] de

References

Workshop Team

“Our Storytelling workshop in May 2018 was brilliant. The workshop content was meticulously prepared for the highly specialised B2B needs. Miriam equipped us with a multitude of tools for our first ventures into storytelling.”

— Nadja Siegl

“Nora Feist’s storytelling input was an important part of our workshop, with the aim of showing participants that stories play an important role in convincing potential supporters and funders. With her know-how and experience managed to teach what’s most vital”

— Nils Dreyer, Geschäftsführer Hilfswerft gGmbH

“Together with our partner hotels and under the guidance of Mashup Communications, we embarked on an exciting hero’s journey, and thanks to Nora and Julia’s expertise, we were able to turn a complex mission into a simple storyline that is shared by all partners.”

— Antonia Gaubatz, Project Manager Conventions, visitBerlin Berlin Convention Office

“Miriam’s presentation helped our team to gain insights into modern digital storytelling within the world of fashion. Her heterogeneously-faceted speech inspired the editors to produce new quality content and explore new editorial formats.”

— Eugenio Cirmi, Senior Editor bei Zalando SE

— Antonia Gaubatz, Project Manager Conventions, visitBerlin Berlin Convention Office

— Eugenio Cirmi, Senior Editor bei Zalando SE

“Julia and Liam have found the right mix of theoretical basis, illustrative examples and individual practice exercises. We’ve come to realize that an incredible number of (hero) stories are hidden with our company and now we know how to tell them effectively. “

— Kai Dahlke, Manager Public Relations at bitgrip GmbH