Storytelling Seminar

For thousands of years, people have used stories to convey information and knowledge, for entertaining, for building and maintaining communities, for motivation and inspiration. In our digital age, in the struggle for the attention of potential customers, the company with the most money for marketing campaigns is no longer the winner – storytelling is the key when it comes to successful communication. True to our motto, „everyone has a story to tell”, our workshops will provide you with the necessary tools to find your corporate stories and to bring them to your audience, using the theoretical foundations, best practice examples and practical exercises.

The storytelling seminar is aimed at companies that want to use storytelling effectively or improve their skills. Since every business has their own exciting stories to tell, we offer tailor-made workshops that focus on specific challenges and issues. In addition, the seminar also discusses the possibilities of storytelling in content marketing and social media.


  • history and use of storytelling
  • requirements for modern storytellers in the digital age
  • storytelling theories: from hero to mentor
  • strategies for finding stories
  • practical exercises for finding and sharing corporate stories


  • customized seminar exactly as required
  • flexible appointment and location selection
  • on request with catering
  • individually coordinated training concept
  • individual, detailed feedback for each participant
  • hand-out for participants
  • certificate of participation
  • if necessary, we can provide additional individual training for employees

We would be happy to make you an individual offer.


Nora Feist


seminar [at] mashup-berlin [dot] de


“Our Storytelling workshop in May 2018 was brilliant. The workshop content was meticulously prepared for the highly specialised B2B needs. Miriam equipped us with a multitude of tools for our first ventures into storytelling.”

— Nadja Siegl

“Nora Feist’s storytelling input was an important part of our workshop, with the aim of showing participants that stories play an important role in convincing potential supporters and funders. With her know-how and experience managed to teach what’s most vital”

— Nils Dreyer, Geschäftsführer Hilfswerft gGmbH

“Together with our partner hotels and under the guidance of Mashup Communications, we embarked on an exciting hero’s journey, and thanks to Nora and Julia’s expertise, we were able to turn a complex mission into a simple storyline that is shared by all partners.”

— Antonia Gaubatz, Project Manager Conventions, visitBerlin Berlin Convention Office

“Miriam’s presentation helped our team to gain insights into modern digital storytelling within the world of fashion. Her heterogeneously-faceted speech inspired the editors to produce new quality content and explore new editorial formats.”

— Eugenio Cirmi, Senior Editor bei Zalando SE

“Steve Jobs, Harry Potter and Johnnie Walker served as sources of inspiration for stories for our own company, and we got a lot of inspiration to put our new skills into practice.”

— Rolf Treusch, Geschäftsführender Gesellschafter der ROTEK GmbH

“Varied program, great organization and learning atmosphere in small groups! I could win many fresh ideas and approaches for my daily work.”

— Kim Karotki, Corporate Communication bei Klasmann-Deilmann GmbH