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The Color Run

THE COLOR RUN, also known as the Happiest 5k on the Planet, is a unique paint race that celebrates healthiness, happiness and individuality.

Client

Berlin

Event PR

April until October 2013

Goal

Announcement of the Color Runs in the host cities accurately timed before ticket sales and the event start

Establishing THE COLOR RUNTM nationwide as a popular sport and fun event for families and friends

Building up the brand for the next coming years

Execution

Writing and distribution of press releases before and after each regional event

Individual journalist calls

Coordination of photo material and interviews

Media cooperations and giveaways

Management and handling of press accreditations and inquiries

Over 450 publications, amongst them:

Over 250 online clippings in regional media as well as sport and lifestyle magazines

Over 200 print articles in daily newspapers and consumer magazines with visually stunning photo galleries

9 TV reports

Links: 61