Case: Vattenfall Energy Solutions

Individual energy and heat solutions for residential, commercial and public buildings.


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vattenfall energy solutions

Berlin / Hamburg

Workshop, Campaign Leitmotiv, Stories

December 2016 – June 2017

In the past, Decentral Solutions has always acted as a small subsidiary of district heating. Tonality: “Wherever there is no connection to our district heating networks, we offer an individual supply.” That should change.

It was necessary to develop the purpose of the new subsidiary and to define it as an independent sender – what does attractive framing look like, a communicative roof, representing the position and the face of the unit?

Using our storytelling approach, we helped Vattenfall Energy Solutions develop its brand character and developed the central image of the new brand.

Storytelling workshops with the employees have manifested the company’s values, instigated identification, and crystallized content for further marketing measures.

In order to transport these values and to build trust with potential and existing clients, the contents of the planned website are supplemented with personal stories.