Case: Wire

Simple, secure, private – Wire ist the modern way of communication.



Public Relations / Employer Branding

October 2016 until June 2019


Wire shall be established regarding common messenger apps and used as a business tool as well. On the one hand we are addressing B2B media with focus on IT topics , on the other hand we will regularly inform the target groups about new product features. In addition to that, we are focussing on lifestyle topics to get attention from general interest media and the general public.


There are many famous and intuitive messaging apps, but most of them do not care enough about data security. Wire combines usability, fun and privacy. The challenge ist to win recognition and to build on the positive media response.

We have generated more than 520 clippings in print and online media. There are also various dpa reports, which further increased the reach. In addition, we also generated a TV clipping and all in all eight links to

Highlights: Special interest media for digital and technology (online / print), such as Absatzwirtschaft, Newsslash, Office DropIn, Computer Partner, CHIP, Internet World Business, Online Händler News, E-Commerce Magazin, Golem, c’t magazin, One to One Print,, Bleiwü, Netzpiloten, androidpit,, Swiss IT Magazine,

Daily newspapers and public press (print / online), such as Netzwoche Print, Sächsische Zeitung, Berliner Zeitung, Focus Online, BILD, OK Magazin und Süddeutsche Zeitung