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Case: Wire

Simple, secure, private – Wire ist the modern way of communication.

Berlin

Public Relations / Employer Branding

October 2016 until June 2019

Mission

Wire shall be established regarding common messenger apps and used as a business tool as well. On the one hand we are addressing B2B media with focus on IT topics , on the other hand we will regularly inform the target groups about new product features. In addition to that, we are focussing on lifestyle topics to get attention from general interest media and the general public.

Challenge

There are many famous and intuitive messaging apps, but most of them do not care enough about data security. Wire combines usability, fun and privacy. The challenge ist to win recognition and to build on the positive media response.

730+

Clippings October 2016 until June 2019

915M

Online Readership 2018

7.68M

OTS 2018

150+

Links from Coverage

220+

Clippings in 2018

4M

Coverage Views 2018

2.88M

Print Circulation 2018

53

Average Domain Authority

We were able to achieve over 730 publications in print and online media. In addition, there were various dpa reports, which increased the reach even further. In addition, we succeeded in TV clipping.

Highlights: Trade media for digital and technology (online/print), such as Absatzwirtschaft, Newsslash, Office DropIn, Computer Partner, CHIP, Internet World Business, Online Händler News, E-Commerce Magazin, Golem, c’t magazin, One to One Print, inside-it.ch, bleiwüste.de, Netzpiloten, androidpit, netzpolitik.org, Swiss IT Magazine, stadt-bremerhaven.de.

Daily newspapers and popular press (online/print), such as Netzwoche Print, Sächsische Zeitung, Berliner Zeitung, Focus Online, BILD, OK Magazin and Süddeutsche Zeitung.