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Where does a company come from? Where does it want to go? What hurdles must it overcome and what role will the company play in a new world?
These and many other brand storytelling questions are also important for employer brand management. The linchpin here is corporate identity, because HR marketing means having the right strategy for raising the company’s profile: How is the company different from others and what makes it a first-class contact point for applicants and candidates? While most companies know that they need to position themselves as an employer brand, they don’t know the right social media channels and tools to do so. The most important thing here is employee retention, because the company’s own employees are the most important heroes and heroines and at the same time the best storytellers when it comes to painting an authentic and attractive picture as an employer. Instead of theoretical arguments for corporate culture, employee stories give the company a face and are more concrete, rich and emotional – everything that makes storytelling successful.
True to our motto: “Everyone has a story to tell,” in our workshop we equip companies, managing directors and employees with the necessary tools to find convincing company and employee stories and tell them in an exciting way with the help of sound theoretical principles, practical examples and hands-on exercises.
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