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Young Internet

The Young Internet GmbH (later: goodbeans) was founded in 2007 and has been Europe’s leading host for child-friendly Internet offers.

Client

Berlin

Public Relations

March 2009 until December 2011

Goal

Positioning of Young Internet as the biggest service in Europe for child-friendly internet and mobile offers

Agenda settting and expertise leadership in the field of media competency of children

Establishment of expert status for kids’ mobile media usage

Execution

Creating target-group specific topics: oriented in needs, concerns and interests of the target group.

Involving the users in PR topics

Creating TV concepts

Concepts for events and agenda setting

more than 400 Beiträge, among which

over 300 clippings in the consumer press (print and online), e.g. Guter Rat, KidsZone, ELTERN, Familie & Co, Bild.de, Bild der Frau, and daily papers, such as BILD, Hamburger Abendblatt, Hamburger Morgenpost, Berliner Kurier, WAZ, Welt Kompakt, Freie Presse

6 TV features, e.g. ARD Tagesthemen, MDR, 3satNeues, ZDFinfokanal

generated links: more than 140