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Case: Young Internet

The Young Internet GmbH (later: goodbeans) was founded in 2007 and has been Europe’s leading host for child-friendly Internet offers.

Client

Berlin

Public Relations

March 2009 until December 2011

Goal

Young Internet is an online gaming provider for children. The age-appropriate games and mobile applications introduce children from two years of age onwards to the internet. In addition, Young Internet aims to create a learning effect for their users and wants to enable children to playfully learn something.

Our aim was to draw the attention of relevant target groups to Young Internet by means of continuous PR and to position the company as a leading provider in the children’s app segment. In order to achieve this, it was important to establish the brand as an expert in the field of media competence in the children’s segment and on the subject of mobile media use among children.

Execution

In order to make Young Internet known as the contact person for child-oriented Internet offers in relevant media, it was essential to prepare the topics in a way that was appropriate for the target group.  For this purpose, we catered to the needs, interests and concerns of the target group and involved the users directly in our PR actions. In addition, TV and event concepts were developed.

The cooperation with the online gaming provider for children was very successful. In the period of the contract more than 400 contributions were published in the most diverse media from March 2009 to December 2011. Among other things, more than 300 publications in popular media, both print and online, such as Guter Rat, KidsZone, ELTERN, Familie & Co, Bild.de or Bild der Frau have been realized. Newspapers such as BILD, Hamburger Abendblatt, Hamburger Morgenpost, Berliner Kurier, WAZ, Welt Kompakt and Freie Presse also reported on Europe’s leading provider of child-oriented Internet offerings. In addition, the company was featured in 6 TV reports, including ARD Tagesthemen, MDR, 3satNeues and ZDFinfokanal. Also 140 links were generated during the time of the cooperation.