When companies think of social media to keep their followers up to date, Facebook and Instagram are the primary focus of attention. By then, many brand communicators no longer have Twitter in mind. What is a must-have, especially in the U.S., is still hardly used for branding in Germany.
Why should companies nevertheless take the plunge? Twitter offers – apart from the US president – an entertaining and above all dynamic atmosphere. Those who are otherwise only too happy to lose themselves in long monologues about their own founding story have to get to the heart of their stories here in 280 characters. In no other social network does a monologue so quickly turn into a dialog or even a viral group conversation with celebrity participation.
These four simple steps will help companies get the most out of their brand on Twitter: