He used to be a journalist looking for stories. Today, Felix Reichstein finds and writes them as a storyteller and content producer at the headquarters of the Hilti Group in Liechtenstein, the sixth-smallest state in the world. “That was a great cut for me,” said the native Bayreuther, “from Cologne to Schaan”. Felix has been in charge of the company’s internal and external social channels since 2016, exchanging ideas with numerous country organizations, creating videos, implementing communication projects, and using storytelling to enhance the vision and mission of the Hilti Group.
Conversing with Felix, I quickly realized he loves stories. For every question I ask, he finds an anecdote. We both discover we are big fans of podcasts. “When I travel by car, I like to listen to other people’s stories to relax and get some inspiration for Hilti content,” says Felix. In our conversation, we digress even more often. But that is exactly why it is so much fun talking to him and above all to laugh a lot. This also explains why he is just right as a storyteller at the Hilti Group. His own story of how his love of the written word flourished began as a child.
Brand Building, Brand Storytelling, Content Marketing, Employer Branding, Manufacturing, Marketing