More and more people are trying to reconcile their ideals and values with their work. That’s why it’s all the more important for a company to respond to the needs and wishes of its employees. We’ll show you what’s important here.
Storytelling brings people together
More and more frequently, we see campaigns or read information from and about companies and their values. What they stand for, what they stand up for, and what is close to their hearts in everyday life. This doesn’t just come from anywhere. The desire of many employees to find a company that also represents their ideals is an ever-growing one. They want to work for companies with which they can identify and where they can pursue and implement their private views in their professional lives in the same way. Especially in social situations, such as a little chat at the coffee machine or a joint lunch break, it becomes apparent that a strong team spirit can be developed more easily if colleagues share more or less the same basic consensus. This is not to be confused with the fact that everyone has to be of the same opinion, but merely that everyone should live by the same principles and represent the same values.
Backstage, Brand Storytelling, Culture, HR, Leadership