Reformierte Kirche Langenthal – Job advertisement as homestory
Imagine bells ringing. Then a male voice that begins in Schwyzerdütsch: “It’s a sunny morning in Langenthal.” The voice belongs to podcaster Marc Jäggi, who is meeting with the parish’s pastor that morning to look over his shoulder as he prepares for the upcoming church service.
The reason for the visit: the small parish needed a new community manager, aka priest. And the Swiss were looking for this person not in their local church bulletin but, in true storytelling style, on Spotify. Here, the future owner not only learned how a sermon is created, but also learned more about his or her new family home.
Why the council chose Spotify for its application, in addition to LinkedIn and Instagram? They said the podcast was a great way to introduce the position with a good story. They also wanted a pastor who was open to trying new things. Apparently, the strategy worked out well, as another youth worker position was also posted through this channel.
The church doesn’t always serve as a role model. But in this case, companies can take a leaf out of their book when it comes to creativity. Even though podcasts have become mainstream, they are still a rarity in recruiting. Yet audio formats offer such great potential for stories.
Want to learn more about storytelling in podcasts? Then I recommend our own podcast episode with radio legend Rob Szymoniak.
Brand Storytelling, Employer Branding, HR