My first memory of a Barbie is that my mother didn’t want to buy me one. Fortunately, my aunts took pity on me, so I got my first doll from Mattel, complete with fashionable outfit, as a gift from them. My mother approved of this circumstance, but condemned the doll to my room and forbade me “to walk across the hall with her”.
What today is considered a funny family anecdote, however, had a quite serious background for my mother. I think she felt that the Barbie doll, with its unrealistic body shape and corresponding sexy image, was not suitable as a toy for a young girl and a role model for a healthy body image.
If we take a look at where Barbie originated, this is quite understandable. Because the origin of the American doll is actually in a German comic book that was definitely not intended for children.
Brand Storytelling, Fashion, Marketing