What makes CEO letters successful? When do employees and other interest groups feel they are being picked up? Which messages motivate and inspire the team?
To bring texts to life, a copywriter has a wide variety of stylistic devices at his or her disposal. The rule here is: as short as possible, as long as necessary.
Like a good book or a thrilling film, a speech should inspire, engage and, above all, be remembered. In our new series about Storytelling for Speeches, we show how every speaker can become a real master storyteller. Let’s start with the role of the speaker.