The power of emotional stories. We highlight EDEKA and their successful marketing campaigns with masterpiece status in storytelling and killer claims.Read More
Stories have always given me courage and strength, orientation and advice. But art, Netflix and gaming had hardly any stories in store at the time that could be meaningfully applied to the pandemic.Read More
Tables and diagrams rarely attract attention. How can you still make the annual report exciting? With storytelling!Read More
Have you defined corporate values and actually lived them in your team? Then talk about them! Carla Gabriel shows how employees can become protagonists, how stories can be told authentically, and how former team members can carry the values out into the world. Read More
Employees want to reconcile their values with their work. Therefore, companies should respond to the needs and wishes of employees.Read More
Change management in companies often triggers resistance. With storytelling, employees can be involved in the process and fears can be removed.Read More
Every company can and should ask itself what distinguishes its brand from others. An essential idea for this is the values that are defined in an organization. Today, we’ll show you why this is an ongoing process and what role the various stages of your own hero’s journey play in this.Read More
The Whitepaper is an effective format for positioning your own company as an expert. We provide tips for a convincing Whitepaper.Read More
Social media are more versatile and popular than ever. But how do I find my target group on Facebook, Instagram and the like? Find out here!Read More
Want to boost your career path or give your company more reach on LinkedIn? Check out this post and find out how!Read More
In der aktuellen Kampagne setzt sich Starbucks für die Transgender-Community ein und erzählt die Geschichte eines Jungen und seiner neuen Identität. Read More
HARIBO wird 100! Zum Jubiläum erzählen wir die spannende Heldengeschichte.Read More
Calls and emails fail and the journalist won’t cover your story? With these tips you will find the key to every editorial door!Read More
Storytelling in der Wissenschaft basiert auf einem einfachen Prinzip: Forschungsprojekte werden in Geschichten gepackt, die den Leser persönlich berühren.Read More
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