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Brands Fielmann’s Heroic Journey: From small Optician’s Shop to European Eyewear Giant
Laura-Marie Buchholz

Laura-Marie Buchholz

14 October 2025

Fielmann’s Heroic Journey: From small Optician’s Shop to European Eyewear Giant
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Digital B2C Trust via app? How storytelling makes mental health services more accessible
Rebecca Schneider

Rebecca Schneider

22 May 2025

Trust via app? How storytelling makes mental health services more accessible
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Communications – PR, Social Media, Content Recognizable at the first Note: How Dialects and Accents shape Brand Voices
Redaktion Mashup Communications

Redaktion Mashup Communications

22 April 2025

Recognizable at the first Note: How Dialects and Accents shape Brand Voices
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Communications – PR, Social Media, Content Storytelling for FemTech: between technology and real connection
Redaktion Mashup Communications

Redaktion Mashup Communications

4 March 2025

Storytelling for FemTech: between technology and real connection
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Communications – PR, Social Media, Content More than good intentions: How storytelling works for sustainable brands
Redaktion Mashup Communications

Redaktion Mashup Communications

13 January 2025

More than good intentions: How storytelling works for sustainable brands
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Brands Storytelling Close-Up Hello Kitty: A Japanese cat conquers the world
Redaktion Mashup Communications

Redaktion Mashup Communications

20 November 2024

Storytelling Close-Up Hello Kitty: A Japanese cat conquers the world
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