We also answer the question as to which social media channels the influencers should share their content to. While Facebook is increasingly used by the 25- to 35-year-olds, German teenagers can be found at Snapchat, Instagram and YouTube. Twitter, on the other hand, is more of a business channel. If a blog exists, it should be used to publish a blog post. As a rule, crossmedia makes the most sense for your marketing. A contribution to the blog, which is additionally shared on all social networks and is accompanied with photos.
In addition to Instagram, Facebook & Co., Influencer Marketing offers a further tool for holistic campaigns: events. Whether it’s a boot camp, stylish party or event kitchen for cooking together, we create events around your products that inspire the influencers whose blogs and subscribers fit into your target group. As your agency, we can rely on our own network of locations, sponsors, photographers and bloggers, keeping all the threads of your unique campaign in hand.
Successful Influencer cooperation also includes binding agreements, monitoring and a meaningful reporting. We bring all the strands together and also take care of the administration of integrated campaigns, which increases with the management of several cooperations.
TO INFLUENCERS: If you want to become a part of our network and would like to keep up to date with exciting cooperation opportunities, send some details about yourself to welcome [at]mashup-berlin[.]de.