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B2B Content Marketing

More and more customers from the B2B sector are discovering the opportunities of B2B content marketing for themselves. This is a sensible development, because the needs of the target group have changed considerably. In the past, new business customers were acquired primarily through events, phone calls, or e-mails. Today, potential clients search independently on the Internet for suitable business partners.

In order to set up a successful content marketing campaign, companies have to leave their previous comfort zone and try out new formats. It is often not easy to get started, as there are countless B2B content marketing examples, strategies and tools to choose from. But the effort is worth it, because those who consistently provide high-quality and relevant content for their target group will quickly win them over.

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A valuable rule of thumb in B2B content marketing is: more information content for customers, less own advertising message. Creating added value and providing the target group with answers to their questions via comprehensible content is the central task here. In addition, the content should match the tone and character of the company and formats should be chosen that provide the necessary space to explain or present the company’s own product in the best possible way. There is a wide range of possibilities for this: Blog posts, studies, white papers, professional articles. E-books, image series or video material. The list is long. And when used wisely, targeted content marketing measures can ensure that the purchase decision of potential customers is positively influenced and leads and traffic on your own website increase. Interestingly prepared content stays in people’s minds, enhances the expert status of the company, and thus creates trust. In this way, good content marketing can be the basis and the first step towards establishing contact with the target group.

Together with you, we develop a coherent strategy for your company. It is important for us to work out the strengths of your team and product in order to find a combination of formats that make sense for you and that can be filled with content in the long term. Our consultants create original content that is tailored to the needs of your target group and provides them with significant added value. Good content is at least as important for companies as positive press coverage. If you want to stand out, you have to dare to break new ground.