A sustainable corporate culture thrives on shared values, social principles and, of course, shared experiences. It is the foundation that holds the entire team together and equally picks up everyone and motivates them to actively help shape the shared vision. In practice, establishing a corporate culture often seems more difficult than expected. A wide variety of personalities bring with them their very own wishes, needs and goals. The core task of leaders should therefore be to involve the entire team in the development of a corporate culture.