Kununu & Xing – Employer Branding with Storytelling

While elaborate content plans are created for Facebook and Instagram, activity on professional networks is often neglected. Not all companies have yet recognized the added value that the XING and kununu platforms offer in the B2B sector. Used correctly, the portals offer plenty of space and opportunities to position oneself as an employer, recruit employees, exchange professional information, and inform the community about upcoming events.

With 19 million users in German-speaking countries, XING is the leading professional business network and offers a unique reach in highly relevant target groups. The subsidiary kununu is currently the market leader in Europe with 4.7 million ratings and almost 1 million business profiles. The portal gives former and current employees the opportunity to rate their employers and is thus also an important recruiting tool. If companies cannot be found on these platforms, they are giving away the opportunity to inform interested parties about their own value culture, the prevailing working atmosphere, important benefits and team cohesion. After all, nothing is more authentic than feedback from your own employees. As in all social networks, the following rule also applies to business portals: Only those who remain active will be seen.

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In addition to the presentation via a company page, the numerous groups in which colleagues, industry professionals and potential customers actively exchange information are also a decisive advantage of XING. This is where interesting topics, XING events and happenings are discussed, professional articles are published and shared, and news is announced. By actively participating, institutions can demonstrate their expertise and enhance their image as attractive job providers or business partners.

Our consultants skilfully stage your business profile: We create professional company texts, work out what distinguishes your employer brand and support you with storytelling in the search for personnel. With our support, you will discover what the business platforms have to offer and what added value they bring even to small companies. It is important to us to credibly demonstrate to your employees and your community that you also deal constructively with criticism and always look for a way to constantly develop your company.

With an authentic and consistent employer branding, you can build an interesting employer brand in the long run. If you live your corporate values and know how to communicate them correctly, your employees will be proud to recommend your company to others.