While elaborate content plans are created for Facebook and Instagram, activity on professional networks is often neglected. Not all companies have yet recognized the added value that the XING and kununu platforms offer in the B2B sector. Used correctly, the portals offer plenty of space and opportunities to position oneself as an employer, recruit employees, exchange professional information, and inform the community about upcoming events.
With 19 million users in German-speaking countries, XING is the leading professional business network and offers a unique reach in highly relevant target groups. The subsidiary kununu is currently the market leader in Europe with 4.7 million ratings and almost 1 million business profiles. The portal gives former and current employees the opportunity to rate their employers and is thus also an important recruiting tool. If companies cannot be found on these platforms, they are giving away the opportunity to inform interested parties about their own value culture, the prevailing working atmosphere, important benefits and team cohesion. After all, nothing is more authentic than feedback from your own employees. As in all social networks, the following rule also applies to business portals: Only those who remain active will be seen.