A successful campaign that attracts the attention of the target group is essential for every company. In addition to image building, campaigns ensure the loyalty of existing customers, the acquisition of new customers and the increase in sales of products or services. Today, it has become more difficult than ever to stand out from the mass of providers on the market. Successful campaigns have in common that they appeal to us with a lot of creativity or even humor and show a clear vision that people want to be part of. They must be authentic and penetrate deeply into the needs of the target group. A prerequisite for a successful campaign is that a brand is clear about how it wants to position itself.