Storytelling in Internal Communication

Internal communication is one of the cornerstones of a value-oriented corporate culture. It is the recipe for success of successful companies and ensures the transfer of relevant information. The constant exchange and dialog between management and employees, or among employees themselves, should aim at appreciation and motivation. These are the driving forces of success.

A happy and satisfied team performs better. At the same time, with less fluctuation, more knowledge remains in the company. A satisfied team and appreciative internal communication are also indispensable for the search for new employees. In the future, a leading market position and sustainable success will depend even more on how efficiently internal communication processes are designed.

Der Wandel vom Klischee zum Vorbild
Edeka: Fahnen unter blauem Himmel Storytelling (stock.adobe)
vc gitem image - Storytelling in Internal Communication
Fashion Storytelling: Warum Mode und Geschichten so gut zusammen passen wie in einem modischen Coffee Table Book symbolisiert.
Disney*Pixar Studios
Storytelling in der internen Kommunikation

As experts for storytelling, we advise you on how you as a company can succeed in sharing knowledge, experiences and lessons learned with your team and how you can grow together even more. First and foremost, it’s important to be clear about the issues that move people in different departments or hierarchical levels. What can they identify with in particular? How do they themselves perceive their own employer? Stories promote active dialog and ensure understanding and trust within the team. We ourselves have a diverse team with many different characters, each with very different needs. Since the early years of our company’s history, we have relied on each and every one of us to help shape his or her position in such a way that he or she feels valued and comfortable.

We help you to find your company story and also support you in the individual selection of suitable instruments for your internal communication. From internal newsletters to wikis, an internal blog, chat tools, social media or even tools for employee feedback, we will support you in a creative and consultative way and make sure that you find the common thread in your internal communication and that every part of your team feels comfortable with you.