Do you remember the day when the teacher came to class with integral calculus? That’s exactly the moment when it started: From then on, numbers just had a bad image with me. There is supposed to be a small percentage of the population, probably a percentage of almost zero point zero, that is comfortable with data, statistics, or any indication of columns of numbers. For the rest, there’s a charming way to make data palatable even to number-avoiders and use it for your own PR and brand awareness: and that’s with data storytelling.
1,000,000 data, 1,000 faces and 1 goal
The nearest Sportcheck store is 65 calories from the train station instead of 300 meters. There are not 20 grams of fat in a medium-sized bag of popcorn in American movie theaters, but it has more fat than a breakfast of bacon and eggs, a Big Mac and fries, and a steak dinner combined. These two examples show that data can be really sexy and – above all – well packaged and understandable.
In fact, 1,001 stories are hidden in a column of numbers. They just have to be discovered. Every year, for example, Google uses its data insights to summarize a résumé of Internet users’ most popular search queries. The U.S. organization inequality.is real goes even further and has turned its entire website into a small data storytelling series.