The metaverse is taking over the world and can bring users and companies together in a revolutionary way. Find out here why companies should seize this opportunity and how they can convince with storytelling in the metaverse.Read More
IKEA is not just a Swedish furniture store, but has rather established itself as a brand in the collective memory. The company achieved its cult status thanks to unbeatable low prices, a unique sales concept and the power of storytelling.Read More
Financial figures provide the common thread for a narrative that engages shareholders and internal stakeholders alike. This is precisely one of the new tasks of a CFO: financial storytelling.Read More
B2B companies have a lot of catching up to do in influencer marketing compared to B2C. Find out which measures make sense on our blog!Read More
Instagram has become a mega network. For companies, there is an opportunity to build an audience through identification and liking.Read More
Felix Reichstein is a storyteller at the Hilti Group in Liechtenstein and shows how he uses storytelling to rid the construction industry of dust.Read More
Airbnb is the world’s leading online platform for private holiday accommodations. On August 11, the San Francisco-based company celebrated its tenth birthday. In this blog entry we’ll tell you how the three founders made it from an air mattress rental company selling out of their own home to a $10 billion company with the help of storytelling:Read More
As classic advertising failed, LEGO took on the storytelling approach and thus made its comeback.Read More
He is the one who usually asks questions and writes stories. But today he sits on the other side: Steve Wiens is the managing editor of Microsoft Story Labs.Read More
Welttag des Buches: Der 23. April ist lieb gewonnenen Schmökern gewidmet, die im digitalen Zeitalter mithilfe von Social Media und Storytelling weiterleben.Read More
What do Donald J. Trump and the dark side of storytelling have in common? We took a closer look at his rhetoric.Read More
Storytelling in tourism – three best cases which are more story than campaign.Read More
US President and successful storyteller – We are inspired by Barack Obama’s stories and have compiled our favorite moments.Read More
5 things B2B companies can learn from B2C communicationsRead More
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