A new trend in journalism makes viewers to participants in the center of the action. VR is still in its infancy, but the potential is huge, as initial projects show.Read More
Felix Reichstein is a storyteller at the Hilti Group in Liechtenstein and shows how he uses storytelling to rid the construction industry of dust.Read More
Airbnb is the world’s leading online platform for private holiday accommodations. On August 11, the San Francisco-based company celebrated its tenth birthday. In this blog entry we’ll tell you how the three founders made it from an air mattress rental company selling out of their own home to a $10 billion company with the help of storytelling:Read More
He is the one who usually asks questions and writes stories. But today he sits on the other side: Steve Wiens is the managing editor of Microsoft Story Labs.Read More
What do Donald J. Trump and the dark side of storytelling have in common? We took a closer look at his rhetoric.Read More
Storytelling in tourism – three best cases which are more story than campaign.Read More
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