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AI AI in SMEs: between future opportunity and communication task
Laurence Stroedter

Laurence Stroedter

25 June 2025

AI in SMEs: between future opportunity and communication task
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Digital B2C Trust via app? How storytelling makes mental health services more accessible
Rebecca Schneider

Rebecca Schneider

22 May 2025

Trust via app? How storytelling makes mental health services more accessible
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Communications – PR, Social Media, Content Recognizable at the first Note: How Dialects and Accents shape Brand Voices
Redaktion Mashup Communications

Redaktion Mashup Communications

22 April 2025

Recognizable at the first Note: How Dialects and Accents shape Brand Voices
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Brands The Hero’s Journey of BASF: 160 years of company history with ups and downs
Nora Feist

Nora Feist

14 April 2025

The Hero’s Journey of BASF: 160 years of company history with ups and downs
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Brands From the Roots of PR to Michael Jackson: How Storytelling Shapes Legends – and Distorts Reality
Miriam Schwellnus

Miriam Schwellnus

8 April 2025

From the Roots of PR to Michael Jackson: How Storytelling Shapes Legends – and Distorts Reality
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Brands Start Me Up! 50 Years of Microsoft and the Greatest Storytelling Moments
Miriam Schwellnus

Miriam Schwellnus

4 April 2025

Start Me Up! 50 Years of Microsoft and the Greatest Storytelling Moments
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