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Industry Archiv | Mashup Communications - PR Agency - Brand Storytelling Consulting - Berlin

Storytelling in the Metaverse: What companies need to understand now

The metaverse is taking over the world and can bring users and companies together in a revolutionary way. Find out here why companies should seize this opportunity and how they can convince with storytelling in the metaverse.Read More

Storytelling Close-Up IKEA: Every piece of furniture is a story

IKEA is not just a Swedish furniture store, but has rather established itself as a brand in the collective memory. The company achieved its cult status thanks to unbeatable low prices, a unique sales concept and the power of storytelling.Read More

Financial Storytelling: The Changing Role of the CFO

Financial figures provide the common thread for a narrative that engages shareholders and internal stakeholders alike. This is precisely one of the new tasks of a CFO: financial storytelling.Read More

B2B Influencer Marketing: With Industry Experts to More Reach

B2B companies have a lot of catching up to do in influencer marketing compared to B2C. Find out which measures make sense on our blog!Read More

Instagram for B2B companies

Instagram has become a mega network. For companies, there is an opportunity to build an audience through identification and liking.Read More

Pressing Forward: Storytelling at Hilti Group

Felix Reichstein is a storyteller at the Hilti Group in Liechtenstein and shows how he uses storytelling to rid the construction industry of dust.Read More

A Home away from home: Storytelling à la Airbnb

Airbnb is the world’s leading online platform for private holiday accommodations. On August 11, the San Francisco-based company celebrated its tenth birthday. In this blog entry we’ll tell you how the three founders made it from an air mattress rental company selling out of their own home to a $10 billion company with the help of storytelling:Read More

Stone by Stone: LEGOs Hero’s Journey to the Storytelling Olympus

As classic advertising failed, LEGO took on the storytelling approach and thus made its comeback.Read More

Storytelling Close-up: How Microsoft Opened a New Chapter

He is the one who usually asks questions and writes stories. But today he sits on the other side: Steve Wiens is the managing editor of Microsoft Story Labs.Read More

Welttag des Buches: Klassische Geschichten im Neuen Gewand Sozialer Medien

Welttag des Buches: Der 23. April ist lieb gewonnenen Schmökern gewidmet, die im digitalen Zeitalter mithilfe von Social Media und Storytelling weiterleben.Read More

Trump and the dark side of storytelling

What do Donald J. Trump and the dark side of storytelling have in common? We took a closer look at his rhetoric.Read More

Digital Sightseeing – Best of Storytelling in Tourism

Storytelling in tourism – three best cases which are more story than campaign.Read More

Yes He Can: Barack Obama’s Storytelling

US President and successful storyteller – We are inspired by Barack Obama’s stories and have compiled our favorite moments.Read More