Data is the new gold: Why companies should use their data sets for PR and content marketing
Many companies have a wealth of data, but using it for PR and content marketing is a major challenge. Our data storytelling mission is to find study results in a targeted manner for press work and to put them into words and writing. Because only when data is embedded in an understandable and appealing story can it unfold its full effect. We rely on creative approaches and innovative methods to turn the often dry figures into exciting stories.
Our aim is to help companies realize their full potential in PR and content marketing. To this end, we work closely with our clients and develop customized concepts for each individual situation. With our data storytelling approach, we not only bring facts to life – we also create a deeper understanding of complex relationships. This is how we make your data more tangible than ever!
From press story to story: Data PR is more than just a press release
A press release on study results is by no means the end of the story. We look for and find stories that will remain in the minds of the target group(s) in the long term. With a sustainable strategy, we continuously utilize data surveys.
To this end, we advise you on putting your results into a storytelling format. Whether PDF, presentation or infographic – we bring data storytelling to the minds of editors, business partners, customers and new customers. Our work is not limited to publishing study results in press releases. We want to tell stories that remain in the target group’s memory in the long term and rely on a sustainable strategy for the continuous utilization of data collection. We support you in transforming your results into a storytelling format – be it as a PDF document, presentation or infographic. Our goal is to design data storytelling in such a way that editors and business partners are equally enthusiastic and attract customers and potential new customers.
References for PR, Social Media & Content Marketing
From facts to fascination: Innovative methods for appealing corporate stories
We offer you customized concepts for PR and content marketing by embedding data in an understandable and appealing story. Using creative approaches and innovative methods, we create exciting narratives from dry figures to fully exploit your potential. The aim is not only to bring facts to life, but also to create a deeper understanding of complex relationships. Our work is not limited to the publication of study results in press releases, but aims to tell stories that remain in the target group’s memory in the long term. In doing so, we apply a sustainable strategy for the continuous utilization of data collection.
We support clients in transforming their results into a storytelling format such as PDF documents, presentations or infographics. The aim is to design data storytelling in such a way that editors and business partners are equally enthusiastic and attract customers and potential new customers.
Our data storytelling services for you:
- Conception, development and implementation of long-term data storytelling campaigns
- Competitor analysis
- Analysis and optimization of the current status of already published studies
- Development of questionnaires and target group definition
- Creation of graphics, infographics and landing pages
- Creation of white papers on the data evaluations
- Writing press stories, such as press releases or guest articles
- Addressing the press
- Contact for questions and advice
