When I think back to the time after my studies and the search for THE right agency, I remember one thing above all: the Mashup’s character style. So when I was asked about my most exciting references in the job interview, I was almost overwhelmed. The transparent website, the job advertisement at eye level and above all the team had stayed in my mind, so that today, after internship and traineeship, I am still there.
But what makes companies so likeable?
Just as every company has a brand image, it also has its own employer brand – actively designed or not. If you want to turn your team into real company followers and attract really interesting applicants, you should do without fancy advertising slogans and glossy models. On their job pages, companies are better off telling their story, their values, their visions and the people behind it all. Because authentic, approachable and therefore attractive brands are rewarded with loyal employees and exciting job applications. Storytelling is the tool to find the right stories and tell them credibly.
Calling all Rebels: bloomon
The hero’s journey is symbolic of the corporate story. This begins in the familiar world, about which the communications and HR departments must also become aware in the employer branding process. Who are we today? Who do we want to be one day? It is not only external data and facts, such as market potential or competition, that count. Internally, in particular, it is important to take a closer look. Jointly formulated values, clear goals and long-term visions that give meaning to daily work create the basis for a holistic employer image. Work, Play, Balance – The values of the online florist bloomon, for example, run through the job site from start to finish. Combined with texts that tell of the company spirit and many photos of the Amsterdam, Paris and Berlin employees, a clear picture emerges of what to expect and what is also expected of you.