How does your company present itself to potential candidates on your website? Are there already stories and images that create emotions and appeal to applicants? Are the written and visual language already designed to reflect diversity, even if this may not (yet) be the case?
We are happy to share our extensive expertise from our storytelling reports of the career sites of DAX corporations on the criteria for a diverse, inclusive career site. Through our collaboration with Inklupreneur, we know what it takes to also create inclusive jobs for people with disabilities. As an experienced agency for employer branding with (visual) storytelling, we are at your side with our advice regarding diversity and inclusion in employer branding. In a comprehensive storytelling concept, we first analyze your company channels regarding the representation of employees. Then we develop an individual employer brand and recruiting journey in terms of diversity and inclusion and implement it together with you and your employees.
Does the job description suit me? What corporate culture is practiced there? Are values clearly communicated and documented? Are people like me wanted there? Does the company value diversity and inclusion? What might my career path look like at my new employer? Are there already role models with whom I can identify?